Sunday, October 24, 2010
Cross-media marketing and distribution capabilities
To win in the future, they must also have multi-platform, cross-media marketing and distribution capabilities. .10. From the digital music business model, the future in I,m afraid to cable Internet advertising and monthly fees (membership fees) based. in the wireless Internet, I think Tory Burch Shoes that would rely more on the track fees, monthly fees (membership fees) and related e-commerce. In fact, do this distinction meaning not so big, the last we will end by special road towards integration, platform operators will give the user choose the maximum number of payment methods.
(most recently in the American pop up Spotify is a mixed mode.) .11. In essence, the world is only two similar music related companies. you either content company (music companies, brokerage firms, Copyright integration company, etc.), or you are a user interface operating companies (digital music distribution platform, the next generation of music players and other clients). .12. If you are the former, then your core assets are only two: will sell songs and easy to sell people. you need to do is the face of multiple platforms and channels to the value of these songs and the people do extreme and then squeeze to the limit.
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